Ivory Coast and Chelsea striker Didier Drogba will visit India next month for the grand finale of Pepsi T20 Football event.
Can paying Akshay Kumar Rs 50 crore to become brand ambassador for the 100cc commuter bike, the Dream Yuga, help Honda Motorcycle & Scooter India (Private) Ltd take the number one position by displacing Hero MotoCorp's hot-selling splendor? Of course not, feels biking enthusiast and blogger Faisal Ali Khan.
Already ranked ninth in Forbes' list of top tennis earners, Japan's Kei Nishikori is due for a bigger share of the off-court largesse despite losing Monday's final at the US Open, US marketing experts say.
Japanese premium watchmaker Citizen on Monday said it would invest about $3-4 million in the next two years
Appliances company Whirlpool India has signed film stars Kajol and Ajay Devgan as its brand ambassadors for a period of two years.
Both PepsiCo's 'Youngistaan' brand ambassadors -- Virender Sehwag, captain of Delhi Daredevils, and Ishant Sharma, member of Kolkata Knight Riders -- have been formally present at various promotional activities for arch-rival Coca-Cola India, simply because Coca-Cola is the associate sponsor and the official pouring partner for both Delhi Daredevils and Kolkata Knight Riders.
Most people around the world know Bruni as Italian-born French songwriter, singer and former model, but few know that she is also the brand ambassador for Global Fund, an international financing institution that invests the world's money to save lives, especially victims afflicted with HIV/AIDS, tuberculosis and malaria.
Ankit Fadia talks to Prasanna Zore about his roles and responsibilities as a brand ambassador of Prime Minister Narendra Modi's 'Digital India' programme
Get your low down on what's happening in the world of Hollywood, right here!
The Bombay High Court on Wednesday adjourned the plea of Rajasthan Royals' owners challenging their expulsion from the Indian Premier League by the Board of Control for Cricket in India.
The question that Bengalis might want to ask is this. Is a fading star, producer of serial flops and owner of the money-guzzling Indian Premier League cricket team Kolkata Knight Riders the right fit for marketing a bankrupt state suffering the pangs of slow economic growth?
A positive and vibrant image of the state will be created through a series of campaigns and advertisements fronted by the 46-year-old actor, the sources said.
This whole bevy of celebrity beauties endorse skincare and makeup products across the world. But who do you think is the most beautiful face?
People like Bhanot have uses; we just know how to spot the opportunities and use them. Since he knows the difference between the world's best sanitation habits and those in India, we should use him, says Mahesh Vijapurkar.
India's ace shuttler and a brand ambassador for Commonwealth Games Saina Nehwal on Saturday created a flutter by questioning the country's capability of holding such a mega event but retracted her controversial statement within moments.
A day after its casting coup for KBC-III, Star is now planning to approach all the companies that use Shahrukh Khan as their brand ambassador to advertise in the new edition of the game show.
Amitabh Bachchan has been signed on as the brand ambassador for the second edition of the Champions League Twenty20, to be held in South Africa from September 10.
Devita Saraf, the founder of Vu Televisions, tells Karan Choudhury why she issued a front page newspaper ad praising Donald Trump last week.
President, Student Exchange Cell, Prof Shailendra Singh said on Friday that the 45 students going abroad will not only act as brand ambassadors of IIM Lucknow but also promote India's culture, ethos and values.
The Delhi high court, on Thursday, directed a top mobile company official to be present before it in a contempt case filed by ace cricketer Mahendra Singh Dhoni alleging that the firm was using his name by projecting him as its brand ambassador despite the termination of the agreement between them way back in December 2012.
In a nation of 1.4 billion people, where a potential new creator is born every second, we pick 25 influencers who have ruled social media this year.
Indian tennis icon Leander Paes, who will participate in the Olympics for the sixth time next year, said he is keen to promote Indian football, perhaps in the role of a brand ambassador.
Competition in the two-wheeler market is fiercer than ever before and Mahindra's only motorcycle, Stallio, is bearing the brunt of it.
Master blaster Sachin Tendulkar is understood to have finalised a three year endorsement deal estimated around Rs 20 crore with beverage major Coca Cola, after rival PepsiCo dropped him about two-and-half years back.
Under renewed attack over the post-Godhra riots, Gujarat Chief Minister Narendra Modi on Tuesday said he was opposed to that violence and still denounces them.
'I was at Deepika's wedding at Lake Como, also at the receptions in Delhi, Mumbai and Bengaluru, and every moment was unforgettable.'
After his friend Amitabh Bachchan became Gujarat's brand ambassador, expelled Samajwadi Party leader Amar Singh on Tuesday said Chief Minister Narendra Modi could be "loved or hated but not ignored".
ywood actor Salman Khan is the new brand ambassador for Red Tape shoes.
Views differ on the subject of celebrity endorsement.
Images from the investiture ceremony of batting ace Sachin Tendulkar as Indian Air Force honorary Group Captain.
Four-time champion and Khel Ratna awardee M C Mary Kom will spearhead the 10-woman strong Indian challenge in the sixth AIBA World Women's Boxing Championship to be held in Barbados next month.
How a small-town theatre actor is navigating his way in the world of endorsements, using his Bollywood playbook as a guide.
A look at what your favourite celebrities are tweeting.
Starting with a family, which had a dealership of Bajaj Auto's scooters, to becoming the owner of a household name in consumer appliances who could afford to have Bollywood superstar Shah Rukh Khan as the brand ambassador, Venugopal Dhoot's is a story of an aggressive small town businessman's pursuit to be on the top. Now arrested in connection with the ICICI Bank loan fraud case, Venugopal Dhoot during his heydays was not the one to simply sit on small achievements like Videocon becoming the largest television set manufacturer in India.
India's ODI and T20 skipper Mahendra Singh Dhoni has been named as the face and brand ambassador of the Craig McDermott International Cricket Academy (CMICA), a leading state of the art private cricket and educational sports academy in Australia.
'Commentators have said that dealing with allies as equals will make Modi more sensitive.' 'Remember that the people Modi is dealing with are equally autocratic in their own lairs.' 'Further, Modi always has handy the threat of dissolving Parliament and calling for fresh polls.' 'Most of his own party, and certainly his allies and opponents having blown their budgets of efforts and resources in the just concluded elections, have no stomach for this.' 'They are all greatly looking forward to the loaves and fishes of office on offer.' 'That gives Modi an unbeatable advantage in any push-comes-to-shove situation,' explains Shreekant Sambrani.
Most politicians and even non-politicians have been honoured because of what they were purported to be electorally worth for the ruling party of their time, argues N Sathiya Moorthy.
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